Course Description
The programme is ideal for those from diverse academic backgrounds who wish to extend and develop their prior experience through visual communication.
Students on the course have previously studied subjects from molecular genetics to English. The course is a confidence-building bridge to Master's study as well as providing the foundations for professional career development.
You can expect
You can expect to become part of a unique learning community, made up of staff and fellow students from a diverse range of creative disciplines and cultures.
Through tutorials, set and self-initiated projects, workshops and group discussions, you will gain a deeper understanding of the design process that will enhance your practice.
Visual language and grammar, typographic hierarchy, graphic representation, identity and information visualisation are just some of the areas you will explore.
Personal projects will provide you with a foundation in the principles of visual communication whilst engaging with postgraduate level research methods and conceptual development.
Examples of personal projects include: mapping directional devices in the city; the promotion of a typeface; visual analysis of people flow and visual surveys of lettering.
Graduates from this course have found employment within high-profile international creative agencies, design management, teaching and professional practice.
Some have established their own design studios, while others have gone on to achieve highly at Master's level.
Course Content
The Postgraduate Certificate Design for Visual Communication has three components:
- Research and Development
- Design Resolution
- Professional and Academic Context
These units aim to achieve an integrated approach to your learning and to avoid the notion that research and application are aspects of design that are experienced in isolation.
Autumn, Term 1
Units summary:
- Research and Development (20 credits)
Introduces you to the key methods of investigating subject matter employed at postgraduate level.
- Design Resolution (20 credits)
Will investigate and re-examine the main themes of graphic design such as visual language and grammar; hierarchy; structure; navigation; identity; etc. This unit will enable you to experience research and development methods in practice.
Spring, Term 2
Units summary:
- Research and Development (continued)
- Design Resolution (continued)
- Professional and Academic Context (20 credits)
Offers you an opportunity to undertake a choice of projects that places emphasis on your future professional or academic direction. The following are indicative subject areas: information design, typo/graphic design and image-based design.
Summer, Term 3
Units summary:
- Professional and Academic Context (continued)
The course is currently running in part-time mode only and fits within the university credit framework. It runs one day a week during the day on a Friday.
It is comprised of tutored study and self-directed study with access to facilities. You will embark on both course-set and self-initiated projects.
You will also engage in debate exploring a multitude of subjects, from design fundamentals to notions of cross-disciplinary thinking.
Entry Requirements
The course team welcomes applicants from a broad range of backgrounds, from all over the world. PG Cert Design for Visual Communication attracts applicants from a variety of backgrounds. Applicants will normally have a first degree or its equivalent. We welcome applications from non-traditional backgrounds and in particular mature students.
Your experience is assessed through our selection criteria as a learning process. Tutors will evaluate that experience for currency, validity, quality and sufficiency.
Your educational level may be demonstrated by:
- Honours degree (named above);
- Possession of equivalent qualifications;
- Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required;
- Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.
APEL (Accreditation of Prior Learning)
Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
- Related academic or work experience
- The quality of the personal statement
- A strong academic or other professional reference
- OR a combination of these factors
Each application will be considered on its own merit but we cannot guarantee an offer in each case.
Language requirements
All classes are conducted in English. If English is not your first language, we strongly recommend you let us know your English language test score in your application. If you have booked a test or are awaiting your results, please indicate this in your application. When asked to upload a CV as part of your application, please include any information about your English test score.
- IELTS 6.5 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.
- If your first language is not English, you can check you have achieved the correct IELTS level in English on the Language Requirements page.
Assessment Methods
The above programme outcomes are assessed using the following assessment methods:
- Written evaluation
- Portfolios
Additional Information
Course dates
Autumn Term 1:
28 September 2020 - 4 December 2020
Spring Term 2:
4 January 2021 - 12 March 2021
Summer Term 3:
12 April 2021 - 18 June 2021
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