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MSc Marketing MSc Marketing Queen Mary, University of London ../webroot/files/Institutions/cover_photo/1563862679Queen-Mary1.jpg

Queen Mary, University of London

Masters Degree , Marketing

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Course Description

This programme is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field.

Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary societal issues.

This programme is unique in its emphasis on the relationship between marketing and other social phenomena, such as elections and the culture of consumption.

This programme will:

  • Examine the processes of globalisation and the impact on multinational enterprises and national firms
  • Compare strategies involved in marketing and branding, and examine the role played by marketing communications
  • Discuss the contemporary debate over marketing ethics, and contrast different approaches to the study of marketing
  • Enable you to build a comprehensive knowledge of the issues, theories and the working practices connected with this dynamic field.

Course Content

MSc Marketing is currently available for one year full-time study. There are eight taught modules spread over two semesters, followed by examinations and a 10,000 word dissertation.

Please note that your pattern of study will vary depending on your module choices.

For full details on our modules please go to the online module directory.

Semester 1

Compulsory modules:

Each module is worth 15 credits

  • Understanding Consumer Behaviour (BUSM058)
  • Introduction to Marketing Theory and Concepts (BUSM094)
  • Relationship and Network Marketing (BUSM096)
  • Digital Marketing (BUSM099)

Elective:

  • Graduate Professional and Academic Skills (BUSM178) - non credit bearing

Semester 2

Compulsory modules:

Each module is worth 15 credits 

  • Brand Management (BUSM026)
  • Research Methods for Marketing (BUSM098)

Electives (choose two): 

Each module is worth 15 credits

  • New Product Development and Business Ecosystems (BUSM084)
  • International Business Strategy (BUSM089)
  • Social and Political Marketing (BUSM095)
  • Social and Sustainable Innovation (BUSM146)
  • Services Management (BUSM183)
  • Graduate Professional and Academic Skills (BUSM178) - non- credit bearing

Semester 3

Core module:

  • Dissertation (BUSM106) (60 credits)

(A core module must be taken and passed. A compulsory module must be taken)

* Note: The modules are correct at the time of reading. Information based upon modules offered during the 2018/19 academic year.  However, we constantly review and update our modules, meaning that they may be subject to change in the future.

 

Entry Requirements

A good upper second class honours degree or equivalent in any subject. Some basic quantitative skills and some elementary prior knowledge of accounting would be an advantage. IELTS 7.0 (with 6.0 in writing) or equivalent is required.

Candidates are expected to have good English language ability and to meet our minimum English language requirements. If you do not meet language or scholarly requirements, it might be possible for you to undertake foundation or pre-sessional programmes that will prepare you for the masters programme at Queen Mary's Mile End Campus in London.

For more information, please contact the Admissions Office on +44 (0)20 7882 5533 or email pgtadmissions@qmul.ac.uk.

For detailed country-specific entry requirements please visit the international section of our website.

Assessment Methods

Teaching for all modules includes a combination of lectures, seminars and interaction with the Virtual Learning Environment. A wide range of assessment techniques are used, including coursework examinations and a dissertation. Coursework may take the form of an individual and/or group assignment, individual and/or group presentations or invigilated tests. Examinations take place in May or early June. Students must achieve an overall pass in the taught element in order to progress to their dissertation which must also be passed for a degree to be awarded.

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