MSc International Marketing and Entrepreneurship  MSc International Marketing and Entrepreneurship University of Essex ../webroot/files/Institutions/cover_photo/1534079969University-of-Essex,.jpg

The University of Essex is one of the UK's leading academic institutions, ranked ninth nationally in the last Research Assessment Exercise (RAE). Essex Business School was ranked second in the UK for the accounting and finance subject area in the last RAE. Our teaching and research is informed by a broad range of social science theories and concepts that are applied to some of the pressing issues facing business, public sector and voluntary organisations. This course is concerned with marketing, public relations and customer-centred business activity as they apply to different types of organisations in varying stages of formation or growth in different international and cultural environments. It responds to a growing recognition of the development of strategic, international marketing knowledge, capabilities, skills and techniques among existing professionals of private, public and not-for-profit organisations. You cover marketing issues related to new ventures and entrepreneurial public and private sector organisations managing change processes, including the investigation of key marketing principles like advertising, PR, e-marketing, ethical issues, governance, and their application.