MA Public Relations MA Public Relations University of Greenwich ../webroot/files/Institutions/cover_photo/1533886750University-of-Greenwich.jpg
Masters Degree , Advertising And Public Relations
Course Description
This Masters aims to develop skills and knowledge necessary to enter or advance your career in a public relations or corporate communications role
Professional accreditation
Our Master's degree is recognised by the Chartered Institute of Public Relations (CIPR), the UK's professional body in PR. This helps you to demonstrate that you have industry-standard skills, improving your career prospects.
Course structure
You will learn how to help organisations communicate, build stronger relationships and engage with increasingly demanding stakeholders.
This public relations degree has been developed in partnership with the PR industry to provide you with key courses relevant to PR practice.
You will gain the practical and theoretical skills, required for this increasingly influential management discipline. The ethical dimensions of the role and practice of PR provide an important framework to this programme.
We will provide you with insights into recent developments and challenges for the profession. These include the impact of the Internet and the growth of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on PR theory and practice.
Rankings
Our marketing subjects are ranked:
- Top 10 for student satisfaction in London (Complete University Guide 2018)
- Top 5 in London overall (Complete University Guide 2018).
Outcomes
This degree aims to:
- Develop your understanding and critical reflection about the role and processes of public relations in organisations and society
- Engage with topics and issues about public relations, and demonstrate leadership and thoughtful reflection in discussions and group work
- Develop practical skills for PR planning and implementation, reflective skills and scholarship
- Gain understanding of the role and agendas which develop from PR as a strategic management discipline.
Course Content
Full time
Year 1
Students are required to study the following compulsory modules.
- Dissertation (45 credits)
- Internal Communication (15 credits)
- PR Planning and Communication Skills (15 credits)
- Academic English for Postgraduates (Business)
- Foundations of Scholarship (15 credits)
- Branding (15 credits)
- Inside the Customer's Mind (15 credits)
- Digital Marketing (30 credits)
- Corporate Communications (15 credits)
- Research Methods (15 credits)
Entry Requirements
You should have a good quality relevant undergraduate degree, or equivalent qualification, from a recognised university or higher education institute.
Good written and spoken English is required.
If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.5 (with a minimum of 5.5 in each skill) or equivalent.
If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.
Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.
Assessment Methods
You will be assessed through:
- Written assignments
- Group and individual presentations
- A dissertation.
You will get the opportunity to explore communications across different forms of media, including writing blogs and communicating through other forms of media such as Twitter.
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