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MA Fashion Promotion MA Fashion Promotion Birmingham City University ../webroot/files/Institutions/cover_photo/1533724829Birmingham City University.jpg

Birmingham City University

Masters Degree , Fashion

Course Description

Entry Requirements: Either a first degree in a relevant subject or equivalent qualifications and experience. Please note that you do not need a creative portfolio to apply for this MA. Introduction to the Course The course is part of the Fashion Media Master?s Programme within the School of Fashion and Textiles. Primarily vocational and practical, the course caters for those with career interests in contemporary fashion communication and the promotion of fashion companies, goods, events and brands. Your Learning Experience Each postgraduate stage takes 15 weeks fulltime or thirty weeks part-time. During all stages the majority of your study-time and effort is devoted to practical and creative studies. During the Postgraduate Certificate (PgCert) stage, emphasis is on your ability to conceive and initiate promotional projects, then develop creative strategies for their realisation. You initially write a Personal Programme of Study (PPS) which outlines your study plans and can be interdisciplinary in nature. You then maintain a diary and give a seminar. The Postgraduate Diploma (PgDip) stage focuses on developing your ability to manage short promotional projects from conception to realisation. You also write a strategic plan relating to your remaining studies, personal development and career ambitions. You are introduced to a range of research techniques and resources. You can undertake work placement or experience at this time, or external activities related to your PPS. For your Master?s you will undertake a single major promotion project, that reflects your PPS, showcases your abilities and ideas and is executed and managed in a professional manner. You also write a reflective report that encourages you to develop a critical and contextual framework within which to understand your practice. Finally you present an exhibition (or equivalent) that reflects your studies and career goals. Your programme will include a mixture of practical projects and written work. At the end of each stage you?ll present and explain your practical work. Written reports are required to conform to academic conventions other documentation can be more creative in format. It is necessary to pass each postgraduate stage before progressing to the next. Career Prospects Potential areas of employment and expertise include fashion marketing and promotion, public relations, brand and product management, trend analysis and forecasting, service development, consultancy, research.

 

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