MA Fashion Marketing & Communication  MA Fashion Marketing & Communication Nottingham Trent University ../webroot/files/Institutions/cover_photo/1534140262Nottingham-Trent-University.jpg

This is a contemporary, dynamic and forward-looking subject area aimed specifically at training a creative eye for trend and market development. Study on the course necessitates significant analytical, research-led investigation into the dynamics of the global fashion industry and provides students with a deeper understanding of the theory and practice of current and future trends in fashion media, promotion, strategic fashion marketing, communications and global fashion branding. The course offers students the opportunity to explore creatively the theoretical and practical application of innovative fashion marketing in order to satisfy current and future consumer demands in developed and emerging markets. Topics covered include: ? The Fashion Communication Taxonomy ? Branding ? Supply Chain Management ? Globalisation ? Graphics ? Fashion Consumption Study and Support ? Lectures and seminars are delivered by NTU tutors, invited practitioners and other visiting professionals. ? Students receive individual and group tutorials, and are given opportunities to undertake interdisciplinary work as well as regular peer-review presentations. ? Overseas trips are arranged to enhance students? understanding of international fashion markets. Past visits have included trips to Paris Fashion Week, and Premiere Vision: Antwerp and New York. Recent projects undertaken by students on this course include: ? Luxury: How luxury ready-to-wear will be bought in the future ? An investigation into the future of the value retailer in a recessionary environment ? Driving the market for Scandinavian fashion in the UK ? Creating and developing e-commerce strategies for Korean fashion brands in the global market