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MA Corporate Communications and Public Relations MA Corporate Communications and Public Relations University of Leeds ../webroot/files/Institutions/cover_photo/1566809530University-of-Leeds-1.jpg

University of Leeds

Masters Degree , Public Relations

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Course Description

This programme is designed to equip students for a career in corporate communications or public relations. By exploring the drivers and dynamics of the corporate communication industry, the course covers the key elements of modern theory and practice through core modules in Corporate Communications Strategy, Marketing Communications, Marketing Research, Media Policy and Public Relations. Further modules are included to provide students with an insight to the main specialist areas of corporate communications. These modules cover Stakeholder Management & Corporate Social Responsibility, Brand Management & Corporate Identity, Consumer Behaviour, International Communications & Change Management and Relationship & Direct Marketing. On completing the programme, students will have a rounded and reflective approach to communications strategy and practice. This combination of knowledge and practical skills will enable them to become effective communications professionals either in-house or within an agency.

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Public Relations

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