MA Communications, Media and Public Relations (Distance Learning) MA Communications, Media and Public Relations (Distance Learning) University of Leicester ../webroot/files/Institutions/cover_photo/1533882436University-of-Leicester.jpg
Masters Degree , Public Relations
Course Description
Start Dates January, April, July and October. Entry requirements At least a good second class honours degree in any discipline, though a Social Science degree would be particularly relevant, from an institution recognised by the University. Applicants who do not have a first degree, but who can demonstrate other relevant qualifications andor experience may also be considered. You may be invited to submit an entry assignment in support of your application. Course aims The specialised modules in this programme are designed for those wishing to acquire detailed knowledge of the latest research into news access and journalistic practices, and on the growth, functioning and significance of PR in contemporary society. Modules will cover PR and propaganda ?spin? and the role of public relations in political and commercial communication PR and the new media media management in times of conflict, PR and the promotional practices of special interest groups NGOs and the news. There will be opportunities for regional specialisation and a chance to explore PR practices in a global context. Course modules Key Issues and Approaches in Media Study Media History and Social Regulation Media in Global Context Communications and Globalization Investigating Media Media Industries: Convergence, Divergence Professional Practices Audience and Reception Journalism: News Access and Source Power Critical Public Relations: Contexts and Issues Teaching and assessment methods The course is studied by distance learning. In Year 1 there are five written assignments and one examination. In Year 2 there are four written assignments and a dissertation of 12,000-15,000 words.
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