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INTRODUCTION TO MERCHANDISING INTRODUCTION TO MERCHANDISING Fashion Retail Academy ../webroot/files/QualificationSubSubjectAreas/cover_photo/1546416316Fashion-Design.jpg

Fashion Retail Academy

Short Courses , Fashion Design

Course Description

This course explores the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or e-commerce business. The different components involved in successful merchandising are explained and practical merchandising exercises used to develop basic skills. The programme is suitable for people with shop floor experience and those new to the subject of merchandising.

The course will include:

  • Sales forecasting
  • Range planning
  • Seasonal calendars
  • Margin and mark-up
  • Promotions and markdowns
  • Job roles and responsibilities

Course Content

The course is delivered by experienced tutors who are industry experts in the field of merchandising. It is designed for people who would like a taster before attending a full-time course or for people working in the retail industry who would like to find out more about another area in fashion retail or as a way of enhancing current skills. The following aspects of merchandising are covered:

  • Role of the Merchandiser - Key responsibilities of the Merchandiser and Allocator within the retail organisation, key skills required, aims and objectives
  • Sales Forecasting and Range Plans - Strategy, analysis, planning, implementation, product hierarchy, store groupings, option planning and forecasting
  • Seasonal Calendars - Selecting the assortment for a season, constants and variables and seasonal calculations
  • Sourcing and Costing - Supply chain management, elements of product cost, the suppliers costs and cost sheets
  • Margin and Mark-Up - Calculating a selling price, margin principles, mark-ups, hidden costs and margin improvement
  • In Season Allocation - Stock management, EPOS system, reporting and the WSSI
  • Promotion and Markdowns - Planning and forecasting markdowns, calculating a markdown and estimating the effectiveness of a markdown

 

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