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INTRODUCTION TO FASHION PR & MARKETING INTRODUCTION TO FASHION PR & MARKETING Fashion Retail Academy ../webroot/files/QualificationSubSubjectAreas/cover_photo/1546416316Fashion-Design.jpg

Fashion Retail Academy

Short Courses , Fashion Design

Course Description

This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies.

The course will include:

  • Development of the marketing mix to achieve success
  • Creatively generating editorial stories
  • Target audience and the fashion media
  • How to write efficient press release copy for publication and blogs
  • Social media and building your fashion business

 

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