BSc in Marketing (Full Time)  BSc in Marketing (Full Time) Birkbeck, University of London ../webroot/files/Institutions/cover_photo/1563773744Birkbeck-University-1.jpg

This innovative course will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. The course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers.

This programme attracts students from both the public and private sectors, including administrators, clerical workers and managers, as well as the self-employed. Because it is taught entirely by evening study, you are able to combine academic studies with your daytime commitments. Our students come from a wide range of backgrounds and with a wide range of experience, which creates a stimulating and supportive learning environment. Our tutorial/seminar sessions give you a chance to interact with your peers and to develop insights into analysing and interpreting a wide and varied subject matter.

We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.

Applicants will normally be expected to have grade C or new grade 4 GCSE-level English and mathematics. Applicants who do not hold this level of qualification may be required to carry out a skills audit at a selection evening, which comprises English and mathematics. This audit assesses an applicant’s potential to cope with, and benefit from, a particular programme of study.

UCAS TARIFF POINTS

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The UCAS tariff score is applicable to you if you have recently studied a qualification that has a UCAS tariff equivalence. UCAS provides a tariff calculator for you to work out what your qualification is worth within the UCAS tariff.

ALTERNATIVE ENTRY ROUTES

The Certificate of Higher Education in Management offers an entry route to the Department’s undergraduate programmes. You must successfully complete designated modules to an appropriate standard. Please contact the Department for details of module exemptions.

INTERNATIONAL ENTRY REQUIREMENTS

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses, foundation programmes and language support services to help you improve your English language skills and get your place at Birkbeck.

Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.

VISA REQUIREMENTS

If you are not from the European Economic Area (EEA) and/or Switzerland and you are coming to study in the UK, you may need to apply for a visa.

The visa you apply for varies according to the length of your course:

• Courses of more than six months' duration.
• Courses of less than six months' duration.
• Pre-sessional English language courses.

International students who require a Tier 4 visa should apply for our full-time courses (with the exception of modular enrolment certificates of higher education and graduate certificates), as these qualify for Tier 4 sponsorship. If you are living in the UK on a Tier 4 visa, you will not be eligible to enrol as a student on Birkbeck's part-time courses (with the exception of some modules).

Assessment is an integral part of your university studies and usually consists of a combination of coursework and examinations, although this will vary from course to course - on some of our courses, assessment is entirely by coursework. The methods of assessment on this course are specified below under 'Methods of assessment on this course'. You will need to allow time to complete coursework and prepare for exams.

Where a course has unseen written examinations, these may be held termly, but, on the majority of our courses, exams are usually taken in the Summer term, during May to June. Exams may be held at other times of the year as well. In most cases, exams are held during the day on a weekday - if you have daytime commitments, you will need to make arrangements for daytime attendance - but some exams are held in the evening. Exam timetables are published online.