Course Description
Our Marketing programme prepares you to work in the rapidly evolving and diverse field of marketing. It is designed to make you a ‘business ready’ graduate: a confident, independent thinker with a detailed knowledge of marketing and equipped with the skills to adapt rapidly to change.
This extended four year degree includes a foundation year, which provides students with a sound introduction to key elements needed for studying Business at degree level. The foundation year is carefully designed to build your confidence and abilities, develop your academic and study skills, and provide the subject specific knowledge that is essential for success.
On this degree, you will focus on the ways in which businesses present themselves in increasingly competitive and disruptive customer environments. Alongside your specialist marketing knowledge, Roehampton Business School will help you to gain an understanding of managing people, operations, logistics and finance. You will also learn how businesses operate effectively and responsibly in culturally diverse markets.
In readiness for your future career, you will develop a range of skills that employers value: the ability to identify and solve business problems and to communicate your ideas effectively. You will develop key attributes such as commercial acumen, self-reflection and emotional intelligence and gain skills in research, project management and leadership.
Our academics support you to connect your learning to the realities of business and management. You will be supported throughout your personal development by Personal Tutors, who work with you to map your career development and provide guidance. Alongside this, we provide a wide range of other opportunities to develop and learn, including a career mentoring scheme, student-led Business Society and online careers portal.
Course Content
During the foundation year, you will take modules in English and Maths which will develop your core academic and study skills. The syllabus includes a year-long module relevant to your chosen degree subject, such as Business Essentials. This will provide you with a subject specific knowledge in Business which is essential for success in your degree.
Throughout your degree, the focus is on supporting you to recognise, track and develop your own increasing ability to add value to organisations. This is achieved through our Business Readiness module, where, working with your Personal Tutor, you will gather evidence of your knowledge, skills and attributes. This will demonstrate to prospective employers how you can play a key role in whichever organisations you work for.
In your first year, you will learn to recognise your personal strengths and weaknesses through a process of self-assessment and reflection, and understand your role in a team. You will practise these skills in a variety of team problem-based activities and scenarios. And you will establish an overview of business organisations in a global context and be introduced to key areas of business such as management, finance, and data analysis.
Your second year will continue to develop your business readiness, and develop your knowledge of key management concepts, from managing people across different cultures to supply chain and project management. You wil acquire an understanding of consumer behaviour, and expertise in digital marketing or services marketing - two key growth areas in a modern knowledge-based economy.
In your third year, you will be able to cultivate a deeper understanding of the key areas of branding and marketing in a global context, where you tailor the delivery of your messages to your chosen target market. You will be able to demonstrate your skills with an in-depth dissertation focusing on an area of marketing of your choice. Additionally, there will be the opportunity to study corporate strategy and learn about the importance of ethics and responsible management.
Entry Requirements
The University uses the UCAS Tariff to compare applicants with different qualifications. This also allows us to consider applicants who themselves have taken a range of different qualifications. Many programmes have specific entry requirements, so it is advisable to check on our website before you apply.
All offers are subject to the University's general entrance requirements. For undergraduate courses, these are as follows:
- passes in two distinct subjects at GCE Advanced Level;
- a pass in one subject at GCE Advanced Level plus (a) passes in two distinct subjects at GCE Advanced Subsidiary Level, or (b) a Vocational A-Level Single Award, or (c) two Vocational A-Level part Awards;
- a Vocational A-Level Double Award; or
- a Vocational A-Level Single Award plus (a) two Vocational A-Level part Awards, or (b) passes in two distinct subjects at GCE Advanced Subsidiary Level; or
- a BTEC National Certificate or Diploma; or
- a Scottish Certificate of Education with (a) passes in five subjects, including at least three at Higher grade, or (b) passes in four subjects all at Higher grade or New Higher grade; or
- the full Diploma of the International Baccalaureate; or
- an Irish Leaving Certificate with passes in four subjects at Grade C at the Higher level.
For some courses we require applicants to achieve a GCSE Grade C or above in specific subjects, or an equivalent qualification. The information below lists the equivalent qualifications we can accept.
If you require any further advice on our entry requirements, please contact the Enquiries Office at undergraduate@roehampton.ac.uk, or by calling 020 8392 3232.
If you are applying from overseas and require specific advice about your qualifications, you can visit the country pages or contact our international team on international@roehampton.ac.uk or by calling 0208 392 3192.
Acceptable English Qualifications (UK students)
- GCSE at Grade C or above
- Equivalent Access course modules at Level 2 or above
- Functional Skills Level 2 English with a pass grade (Not acceptable for BA Primary Education)
- Key Skills Level 2 English with a pass grade (Not acceptable for BA Primary Education)
The University of Roehampton also recognises the test offered by the organisation Equivalency Testing, which sets and operates GCSE Equivalency Testing in English, Mathematics and Science. Please contact them on +44 (0)1277 203336 for further information or visit their website, www.equivalencytesting.com
Submission of Your Results:
You should send a copy of your results to: admissions@roehampton.ac.uk.
BA Primary Education and PGCE students must submit their original certificates.
If you are applying as an EU or International student you will find a list of acceptable English qualifications on our international webpages.
Acceptable Mathematics Qualifications
- GCSE at Grade C or above
- Equivalent Access course modules at Level 2 or above
- Functional Skills Level 2 Maths with a pass grade (Not acceptable for BA Primary Education)
- Key Skills Level 2 Adult Numeracy or Application of Number (Not acceptable for BA Primary Education)
The University of Roehampton also recognises the test offered by the organisation Equivalency Testing, which sets and operates GCSE Equivalency Testing in English, Mathematics and Science.
Student Satisfaction
Source: NSS
Overall student satisfaction | |
---|---|
56% of students were satisfied overall |
The teaching on my course | |
---|---|
82% of students strongly agree that staff are good explaining things | |
61% of students strongly agree that staff have made the subject interesting | |
50% of students strongly agree that the course is intellectually stimulating | |
50% of students strongly agree that the course has challenged them to achieve their best work |
Learning opportunities | |
---|---|
64% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth | |
75% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics | |
46% of students strongly agree that the course has provided them with opportunities to apply what they have learnt |
Assessment and feedback | |
---|---|
54% of students strongly agree that the criteria used in marking have been clear in advance | |
50% of students strongly agree that the marking and assessment has been fair | |
79% of students strongly agree that the teedback on their work has been timely | |
50% of students strongly agree that they have received helpful comments on my work |
Academic support | |
---|---|
71% of students strongly agree that they have been able to contact staff when they needed to | |
54% of students strongly agree that they have received sufficient advice and guidance in relation to their course | |
61% of students strongly agree that good advice was available when they needed to make study choices on their course |
Organisation and management | |
---|---|
82% of students strongly agree that the course is well organised and running smoothly | |
86% of students strongly agree that the timetable works efficiently for them | |
79% of students strongly agree that any changes in the course or teaching have been communicated effectively |
Learning resources | |
---|---|
86% of students strongly agree that the IT resources and facilities provided have supported their learning well | |
86% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well | |
82% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to |
Learning community | |
---|---|
54% of students strongly agree that they feel part of a community of staff and students | |
86% of students strongly agree that they have had the right opportunities to work with other students as part of their course |
Student voice | |
---|---|
74% of students strongly agree that they have had the right opportunities to provide feedback on their course | |
67% of students strongly agree that staff value students’ views and opinions about the course | |
37% of students strongly agree that it is clear how students’ feedback on the course has been acted on | |
63% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests |
University TEF Outcome

Statistics
Source: hesa.ac.uk
UCAS Points48
Employment Rate80%
Average Graduate Salary£21000
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