BSc in Applied Global Marketing (Full Time)  BSc in Applied Global Marketing (Full Time) Coventry University ../webroot/files/Institutions/cover_photo/1564390739coventry.jpg

• Year one

Overview

The first year of your course will lay the foundations for business in general, including the fundamentals for any organisation: how to manage finances, information and people. You’ll get to grips with both the theory and practice of marketing, and examine the effects of internationalisation – those crucial issues which affect us all around the globe. You’ll also begin to drill into the huge significance of the digital world.

Modules

• Professional and Academic Skills

  Develop the learning and research skills you’ll need to be successful both in your studies and throughout your professional career.

• Managing People in Professional Marketing Roles

  Explore marketing responsibilities in the context of management, human resource management, and different national and business cultures.

• Principles of Marketing

  Begin to think like future managers: evaluate marketing and brand strategies, and understand segmentation, targeting and positioning.

• Accounting and Financial Management for Marketers

  Understand the link between finance and marketing, and how managerial accounting, forecasts and reports can inform decision-making.

• Global Business Issues

  Explore globalisation, international trade, global financial practice, and ethics and corporate social responsibility (CSR).

• Contemporary Digital Landscapes

  Learn about the possibilities afforded by digital, including the Internet of Things and the opportunities and challenges of electronic data.

• Year two

Overview

In year two, you’ll specialise in marketing, always within a practical and globalised context – particularly the crucial relationship with the consumer and what this means for brands. You’ll learn to communicate with audiences in a way which is welcomed, engaging and legal, both online and offline. You’ll see how businesses use the internet and logistics to make possible what would have been unthinkable only a decade ago.

Modules

• Consumer Behaviour

  Customers are increasingly savvy and demanding, and are always looking for something new: how can businesses respond?

• Comparative Law for Marketers

  Is that software legitimate, that sports bag a fake? How do you protect a brand, anywhere in the world? What about privacy laws?

• Marketing Research

  Develop practical skills for collecting, interpreting and presenting information – essential on this course and throughout your career.

• Integrated Marketing Communications

  Few of us live exclusively online or offline: learn how brands can reach the right audiences, in the right places, at the right times.

• Marketing Operations and Logistics

  How do multi-national and global companies use the supply chain and logistics to deliver value for customers and profit for themselves?

• Strategic Brand Management

  How does a brand build relationships and create value? Explore segmentation, positioning, life-cycles, global brand management and more.

• Placement year

Overview

This optional placement year offers an opportunity to spend a year in the workplace, applying what you’ve already learned and developing a wide range of new skills. This can be hugely beneficial for your personal and professional development, for networking, and for adding employer-appeal to your CV. Our Employability team will help you to find a placement with a UK employer, or you’re free to arrange your own placement anywhere in the world.

Modules

A professional experience sandwich year

Throughout this optional year, you’ll be supported by an academic mentor and a workplace mentor, and you’ll keep a reflective diary.

• Final year

Overview

Your final year will begin with either a review of your placement year or, if you didn’t do one, a live project for a real client. You’ll move on to look at some of the more strategic and detailed aspects of marketing, honing your ability to make a difference through evidence-based, engaging and innovative marketing planning and delivery. You’ll complete the year with your choice of dissertation, software-based simulation or internship.

Modules

• Placement Review and Report

  A formal reflection on the optional placement year, relating it to past and future learning, career opportunities and self-development.

• Marketing-Related Live Project

  If you didn’t do a placement year, you’ll work on a challenging ‘live’ project for a real company, gaining valuable industry experience.

• Contemporary Issues in Global Marketing Strategy

  The role of marketing in strategic change: how to develop and implement strategic marketing plans using a range of analyses.

• Digital Marketing Disruptions

  The importance of online: how to leverage the user experience, engagement, and analytics on websites, apps and social media.

• Marketing Analytics, Metrics and Decision-Making

  Learn to collect, use, manage and interpret data effectively and legally, providing reliable information for tactics and strategy.

• Creativity and Innovation

  Creativity and innovation can transform businesses, create new products, outsmart competitors, and disrupt markets to your advantage.

• Optional modules (one from the following):

  Internship/Dissertation/Marketing Simulation

  Your choice of final major project: an academic dissertation, an internship in the workplace, or a software-based business simulation.