Course Description
This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners, and will analyse the role PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences.
The Department’s media research interest means you study broader issues alongside students of journalism, television and radio. We have very strong links with the PR and Advertising industries, inviting in a range of guest speakers, and organising events and visits. Work experience is strongly encouraged and supported to obtain your degree and, given London’s leading position in the world of PR and advertising, it is readily available.
Our students are very successful in getting employment in PR and Advertising in the UK and across the world. Many students go on to enter postgraduate programmes.
You will learn how to analyse media output and examine the relationships between media, society, politics, culture and technology through a variety of core and option modules. You will develop an in-depth knowledge of public relations and advertising practices and the history and principles behind them, along with a critical appreciation of contemporary issues facing professionals in these industries.
The lecturers are among the top names in their field and are regularly supplemented by current practitioners. There are no exams, and all practical work is assessed on output such as individual and group activity, including written work, oral participation and presentations. All analysis work is assessed on essays, other written work or artefacts and performance in seminars.
Course Content
YEAR 1
You are introduced to key public relations and advertising skills – from writing press releases and dealing with journalists to responding to advertising briefs and understanding campaigning – as well as academic approaches to the subject. You will take media theory modules in the first year, which introduce you to the frameworks in which the media operate and some of the major theoretical tools for analysing them. They consider the place of the media in society, politics, arts and culture.
Credit Level 4
YEAR 2
You will study online PR and advertising and campaigning in more depth. You will also learn how law and ethics relate to PR and advertising. At the same time you will take a range of media theory modules, some compulsory, some optional. Examples of optional media theory modules include: Audience Studies; Creativity; Media and the Law; News and Public Opinion; and Sex, Violence and Censorship.
Credit Level 5
YEAR 3
You produce a major PR and advertising final project and study current issues. Past projects have appeared in print, broadcast and online media around the world. You will study Strategic Communications and another optional module, with subjects including celebrity culture and the media; media around the globe; multiculturalism and the media; and aspects of journalism.
You will also produce an academic dissertation, a substantial original piece of work on a media/ PR/advertising-related subject.
Credit Level 6
Entry Requirements
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A Levels – BBC to ABB
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International Baccalaureate – 27 points. We also welcome applications from students taking the IB Career related Programme
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BTEC Extended Diploma – DMM to DDM
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BTEC Diploma – D*D to D*D*
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Access – 112 to 128 UCAS Tariff points from the Access course
In addition to one of the above, you should have:
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GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths Pass
If your first language is not English, you will need an IELTS of 6.5 overall with at least 6.0 in writing and speaking.
We also welcome applications from students who are taking a combinations of qualifications listed above. For further information, please contact Course Enquiries.
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BA in Public Relations and Advertising (Full Time)
University of Westminster
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BA in Public Relations and Advertising (Full Time)
University of Westminster