BA (HONS) BUSINESS MANAGEMENT FOR FASHION  BA (HONS) BUSINESS MANAGEMENT FOR FASHION Fashion Retail Academy ../webroot/files/QualificationSubSubjectAreas/cover_photo/1546416316Fashion-Design.jpg

During this condensed two year course you will study the following modules:

CULTURAL AND CONTEXTUAL STUDIES

The history of fashion including geographic locality, technology, sustainability, societal and cultural influences.  You will look at the rise and impact of technology, sustainability and corporate social responsibility, all of which affect fashion at a strategic and operational level.

BRAND MANAGEMENT

This module will explore contemporary fashion brands and examine the strategies that are used to create a unique personality, generate appeal and develop a ‘desirability factor’ for potential consumers.  Students will examine how brand identity is used as a strategic tool to promote products and build loyalty in consumers.  The module will cover the development of values and ethics required to develop successful brands.

LEADERSHIP AND MANAGEMENT PRINCIPLES

How to lead and manage people and projects in the fashion environment.  A diverse range of topics include understanding the concept of management and leadership, personal and professional development, IT technologies for communication and management, organisational behaviour, business policy and strategy.  Look at the broad issues facing leaders today and how to operate in an ethical environment.  Industry specialists will share advice on the role of a leader in today's global market.

CONSUMER BEHAVIOUR

Incorporating retail trends, consumer behaviour looks at cultural, social, personal and economical behaviours that drive consumers to purchase, and what causes those consumers to develop product and brand preferences, to enable the successful development of a targeted, personalised marketing strategy within retail to appeal to the relevant target audience.  This module also includes the impact of digital and technological advances on conversion rate optimisation.

BUSINESS ECONOMICS

Explore the ever changing balance of market stability within the fashion industry and compare the performance of individual companies which operate within the four market structures.  Understand the behaviour of businesses, both domestic and international, through economic theory as well as policies that have an impact on the industry and the world.

FASHION RETAIL MANAGEMENT

Utilise current knowledge to develop research skills, creative and analytical approaches, alongside the application of technical skills to support an active role in the fashion retail industry.  Gain an understanding of the operational and financial skills used within fashion retail management.  Examine management challenges within the sector and the use of data analysis to inform HR and organisational business strategies.

PRODUCT DEVELOPMENT

Look at the process, rationale and mechanisms used to create new products including the influences of new design directions, stylistic decisions, brand DNA and commercial considerations which influence the architecture for a specific season.  Understand how brands at different market levels adopt different methodologies in constructing seasonal collections depending on their role as directional/commercial pioneers.

INTERNALISATION AND GLOBALISATION

This module includes the diversity, complexity and vibrancy of the international business landscape for fashion business.  Understand the opposing advantages of presenting a consistent brand globally whilst maintaining a tailored, operational approach at local level.  It provides a deep knowledge of how to manage a single brand in many different ways and the repercussions this has on marketing, distribution, advertising, store layout and visual merchandising.  It also highlights the costs and risks associated using scenario-based planning.

FASHION RETAIL LANDSCAPE AND ENVIRONMENT

Understand the many layers that comprise the retail environment including commercial, cultural, technological and anthropocentric factors.  Look at rapid changes in the virtual world that have created an increased demand for online interaction, forcing the physical retail space to undergo substantial changes to evolve as more than just a shop.

PROFESSIONAL STRATEGIES

Develop a deeper awareness of self-positioning in the fashion industry through reflective practice for professionals including CV and LinkedIn writing workshops, support for business start-up funding and the development of a range of self-promotional material including websites, online portfolios and interview skills.  Industry employers will share advice and guidance on how to contact relevant people and how to attract business funding whilst maintaining entrepreneurship and innovation.

DATA AND ANALYTICS IN A BUSINESS ENVIRONMENT

Look at business analytics and statistical analysis to support an evidence based approach to management decision making.  Different stages of the analytics process are examined using case studies and practical applications.  From loyalty schemes, social media and ecommerce, retailers have increasing access to an abundance of rich data on customer behaviour and business costs.  Learn how to leverage that information to interpret the results and present recommendations for business objectives and sales to stakeholders.

ENTREPRENEURSHIP AND INNOVATION

Appreciate the fundamental role that entrepreneurship plays in the business world in terms of economic contribution.  Understand the different tools, mindset and values required as an entrepreneur in the fashion industry and how creative problem solving can be applied in the environment.  Evaluate the business and personal skills required from creative response and risk analysis to positive self-belief and tenacity. This module combines business analysis with innovative thinking and demonstrates the need for balance between the two.v

During this condensed two year course you will study the following modules:

CULTURAL AND CONTEXTUAL STUDIES

The history of fashion including geographic locality, technology, sustainability, societal and cultural influences.  You will look at the rise and impact of technology, sustainability and corporate social responsibility, all of which affect fashion at a strategic and operational level.

BRAND MANAGEMENT

This module will explore contemporary fashion brands and examine the strategies that are used to create a unique personality, generate appeal and develop a ‘desirability factor’ for potential consumers.  Students will examine how brand identity is used as a strategic tool to promote products and build loyalty in consumers.  The module will cover the development of values and ethics required to develop successful brands.

LEADERSHIP AND MANAGEMENT PRINCIPLES

How to lead and manage people and projects in the fashion environment.  A diverse range of topics include understanding the concept of management and leadership, personal and professional development, IT technologies for communication and management, organisational behaviour, business policy and strategy.  Look at the broad issues facing leaders today and how to operate in an ethical environment.  Industry specialists will share advice on the role of a leader in today's global market.

CONSUMER BEHAVIOUR

Incorporating retail trends, consumer behaviour looks at cultural, social, personal and economical behaviours that drive consumers to purchase, and what causes those consumers to develop product and brand preferences, to enable the successful development of a targeted, personalised marketing strategy within retail to appeal to the relevant target audience.  This module also includes the impact of digital and technological advances on conversion rate optimisation.

BUSINESS ECONOMICS

Explore the ever changing balance of market stability within the fashion industry and compare the performance of individual companies which operate within the four market structures.  Understand the behaviour of businesses, both domestic and international, through economic theory as well as policies that have an impact on the industry and the world.

FASHION RETAIL MANAGEMENT

Utilise current knowledge to develop research skills, creative and analytical approaches, alongside the application of technical skills to support an active role in the fashion retail industry.  Gain an understanding of the operational and financial skills used within fashion retail management.  Examine management challenges within the sector and the use of data analysis to inform HR and organisational business strategies.

PRODUCT DEVELOPMENT

Look at the process, rationale and mechanisms used to create new products including the influences of new design directions, stylistic decisions, brand DNA and commercial considerations which influence the architecture for a specific season.  Understand how brands at different market levels adopt different methodologies in constructing seasonal collections depending on their role as directional/commercial pioneers.

INTERNALISATION AND GLOBALISATION

This module includes the diversity, complexity and vibrancy of the international business landscape for fashion business.  Understand the opposing advantages of presenting a consistent brand globally whilst maintaining a tailored, operational approach at local level.  It provides a deep knowledge of how to manage a single brand in many different ways and the repercussions this has on marketing, distribution, advertising, store layout and visual merchandising.  It also highlights the costs and risks associated using scenario-based planning.

FASHION RETAIL LANDSCAPE AND ENVIRONMENT

Understand the many layers that comprise the retail environment including commercial, cultural, technological and anthropocentric factors.  Look at rapid changes in the virtual world that have created an increased demand for online interaction, forcing the physical retail space to undergo substantial changes to evolve as more than just a shop.

PROFESSIONAL STRATEGIES

Develop a deeper awareness of self-positioning in the fashion industry through reflective practice for professionals including CV and LinkedIn writing workshops, support for business start-up funding and the development of a range of self-promotional material including websites, online portfolios and interview skills.  Industry employers will share advice and guidance on how to contact relevant people and how to attract business funding whilst maintaining entrepreneurship and innovation.

DATA AND ANALYTICS IN A BUSINESS ENVIRONMENT

Look at business analytics and statistical analysis to support an evidence based approach to management decision making.  Different stages of the analytics process are examined using case studies and practical applications.  From loyalty schemes, social media and ecommerce, retailers have increasing access to an abundance of rich data on customer behaviour and business costs.  Learn how to leverage that information to interpret the results and present recommendations for business objectives and sales to stakeholders.

ENTREPRENEURSHIP AND INNOVATION

Appreciate the fundamental role that entrepreneurship plays in the business world in terms of economic contribution.  Understand the different tools, mindset and values required as an entrepreneur in the fashion industry and how creative problem solving can be applied in the environment.  Evaluate the business and personal skills required from creative response and risk analysis to positive self-belief and tenacity. This module combines business analysis with innovative thinking and demonstrates the need for balance between the two.