BA in Communications and Marketing (Full Time) BA in Communications and Marketing (Full Time) St Mary's University, Twickenham, London ../webroot/files/Institutions/cover_photo/1563178405stmary's.jpg
St Mary's University, Twickenham, London
Course Description
This ambitious degree - designed in consultation with leading figures in the marketing and communications industries - aims to give you the most up-to-date and effective insight into the world of media relations, the business of marketing and its application in the modern workplace.
The phenomenal growth of the communications and marketing industries presents a huge opportunity for graduates, equipped with the correct skills and knowledge, to make an impact in a wide variety of industries and professions.
On this course you will learn about the theory of communications and the most effective techniques to put across your message. You will learn about consumer behaviour, branding, customer relationships and digital communications. You will also learn to think analytically, strategically and creatively through a series of exciting practical projects designed by industry professionals.
This course looks to help you acquire the most relevant knowledge and skills, learn how to use them effectively and put them into practice in the real world, opening up exciting career opportunities.
- The course is taught by a mix of academic staff and industry professionals, offering the best possible balance of academic and practical expertise
- It is part of a wider range of communications-based degree courses, backed up by a whole department
- Communications and Marketing has been designed in collaboration with leading media and communications industry professionals, incorporating the essential skills and knowledge employers are looking for in newly qualified graduates
- Our historic campus in Twickenham is easily accessible from central London by public transport
- Options to study abroad and undertake industry work placements
- 95% success rate for graduates finding employment or further study within six months (HESA, 2016).
Course Content
Year one
- The Media Industries CORE
- Consumer & Audience Behaviour CORE
- Contemporary Marketing Practice CORE
- Principles and Practice of Communications CORE
- Media Production OPTIONAL
- Data Analytics and Insights OPTIONAL
Year two
- Behavioural Economics CORE
- Entrepreneurship and Professionalism CORE
- Marketing Strategy CORE
- Popular Culture and Business CORE
- Research in the Social Sciences CORE
- Multimedia Production OPTIONAL
Year three
- Ethics in Communication and Marketing CORE
- Final Project CORE
- Global Social and Economic Trends CORE
- Data Visualisation: Critical Analysis & Presentation OPTIONAL
- Entrepreneurial and Online Journalism OPTIONAL
- Industry Placement OPTIONAL
Course Intakes
Location | Start Date | Fees | Duration | ||
---|---|---|---|---|---|
Classroom Waldegrave Road Waldegrave Road, Twickenham TW1 4SX, UK |
September, 2025
|
UK/EU: |
3 years, Full Time |
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Entry Requirements
80 UCAS points should include at least two B grades at A Level (or equivalent).
Requirements for other qualifications (including BTECs, Irish Highers, Scottish Highers, International Baccalaureates and Access Courses) are also available. For more information please email apply@stmarys.ac.uk.
To calculate your expected UCAS points, please use the UCAS Tariff calculator.
We will make you an offer if you are within the tariff band range and you meet subject-specific requirements (where applicable).
For undergraduate programmes we will take into account subjects studied at Level 3, your GCSEs (or equivalent) profile, relevant non-academic achievements outlined in your personal statement, references and your motivation for study.
International requirements
International students should check our country-specific pages for equivalents. If English is not your first language you will need to achieve an IELTS score of 6.0 overall with no less than 5.5 in any section (or equivalent).
Assessment Methods
Modules are normally assessed by a combination of one written assignment and one practical assignment.
You will get the opportunity to undertake your own research, give presentations, design and produce marketing campaigns. Your final project can be either a written dissertation or practically based assignment (e.g. a website, a film or marketing campaign). In the final stage of the course, students are encouraged to take up a work placement, which will count towards your final grade.
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