Course Description
More so than ever, advertising and marketing play a big part in everyday life, with advancements in digital and social media allowing for new and exciting ways to attract and engage customers any time and any place.
This course, which benefits from EPAS and Chartered Institute of Marketing accreditation, is aimed at students with an interest in advertising and marketing from the creative to the analytical – whether that is advertising and branding, consumer behaviour, digital and social media marketing, or new product development and market research. It provides a solid foundation in marketing and advertising, with a specific focus on marketing communications across different media and contexts.
One of the major attractions of the Advertising & Marketing course is the broad range of practical and transferrable skills you will develop, including creative, analytical, interpersonal and communications skills. In several modules, the assessments require the undertaking of group and individual tasks that simulate the analytical, planning and creative aspects of marketing in the workplace.
Course Content
- Year one
Overview
Initially, you will study subjects designed to develop your understanding of business in general, as well as introductory specialisms like market research, planning and communications, which provide a solid foundation for your ongoing studies. You will then have the opportunity to develop your expertise in key areas that underpin advertising and marketing, such as consumer behaviour, applied advertising and marketing communications strategy.
As the course develops, you will be able to tailor your studies by choosing specialist options that suit your interests or career aspirations.
Modules
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Marketing Research & Data Analysis
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Marketing Principles and Practice
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Employment and academic skills
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Introduction to Integrated Marketing Communications
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Organising For Business
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Advertising Concepts & Practice
- Year two
Overview
In your second year, you will have the opportunity to build and apply your knowledge and skill base, developed in year one, to real life situations and case studies.
Modules
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Marketing Management
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Consumer Behaviour
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Career Preparation
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Marketing Insight
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Applied Advertising & Campaign Management
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Digital Marketing and Online Presence
- Placement year
Overview
After your second year, you have an opportunity to take a sandwich year, studying abroad or go on professional placement.
- Final year
Overview
The culmination of your studies will be the completion of an independent research project in a specialist area. You will be supported by an academic supervisor with an interest in your topic area, with past topics ranging from digital marketing, advertising and branding research to ethical and cultural issues in marketing, which can include anything from stereotypical to subliminal advertising.
Modules
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Contemporary Marketing Issues
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Marketing Communications Strategy
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Career Development
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Communication Psychology
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Project
Optional modules
1 from the following:
- Creative Advertising Development
- Digital and Social Media Strategy
Entry Requirements
A Level :- ABB - BBB
BTEC :- DDM
IB Diploma :- 31-30 points
GCSE requirement :- Minimum 5 GCSE's graded 9-4 / A* - C including Maths and English.
A-Levels
A-Level applicants are required to have three? A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.
Access Diplomas
The Access Diploma to include 30 Level 3 credits at Merit, plus GCSE English Language and GCSE Mathematics at grade C or above.
Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.
BTEC Level 3 Diplomas
The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.
Additional Information
Study options:
3 years full-time
4 years sandwich
Location:
Coventry University
Starting:
September 2020
Fees:
£9,250
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BA in Advertising & Marketing (Full Time)
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